The automobile industry began to expand in the U.S. and around the world after World War II. Automobiles are a four wheeled vehicle that is used to transport a large number of passengers. These vehicles are designed to provide maximum comfort and convenience.
Automobiles are also useful for traveling long distances in a short amount of time. They are equipped with a seat belt for the driver. Depending on the model, a car can carry a driver and three or four passengers. Vehicles that are able to accommodate more than two passengers are referred to as minivans.
As automobiles began to gain popularity, they became a necessity in rural areas. Several competitors began fighting for a share of the market. Cars were more efficient at carrying cargo and people, and they could be fitted with more features than motorcycles.
While automobiles were making an impact in the United States, the Japanese motorcycle industry was still a distant second in terms of sales. Honda’s lead products included the Super Cub and the Benly. The Super Cub was a compact bike that was easy to ride and was able to compete with competing models. It had a four-stroke engine that was quiet. Its design was innovative and included a front cover that was wide enough for a woman to stand on.
In order to get the attention of the American public, American Honda rolled out a series of advertisements in the mid-1960s. These ads were not as glitzy as some of the company’s modern-day efforts, but they did manage to make the claim that the company’s bikes were fun to drive. Several of the ad campaigns ran in trade and general interest magazines. Most of the ads were similar, and were aimed at appealing to the masses.
Some of the most innovative ads featured colorful illustrations of the company’s motorcycles. This included a “Nifty, Thrifty, Honda -Fifty” ad that repositioned the motorcycle as a casual transportation. It also displayed a colorful illustration of the most popular motorcycles of the day.
Motorcycles were considered a novelty and a toy. During the heyday of the Jet Age, it was widely accepted that the best way to travel was by automobile. Nevertheless, it was not uncommon to see riders wearing helmets. Aside from its technical ability to move you along, motorcycles were also known to entice romantic interests.
By the end of the 1950s, American Honda had begun selling motorcycles. However, the company had lost its leading products. The new company’s marketing director, Kawashima, was concerned about the company’s sales capacity in the U.S. He had a strong background in building a motorcycle sales network in Japan.
Despite Kawashima’s concerns, Honda did begin a marketing campaign for its Super Cub. Specifically, they commissioned a survey to measure the market. Their results revealed that the motorcycle that received the most publicity was not their own.
There were other motoring gizmos that the company rolled out, including the Mini-Trail, which was specifically designed for the needs of modified Honda 50s. Another was the Civic, which topped the charts as the most fuel-efficient car in the country.